Quilted Northern Ultra Soft & Strong 2-Ply Mega Roll Toilet Paper, 12 Pack. Each Mega Roll has 295 sheets that are 5X stronger and more durable than the leading value brand of toilet paper when wet. It's soft, strong, and made sustainably for a comfortable and reliable clean. We use energy-efficient manufacturing to save 30% more water and 30% less energy versus other Ultra national 2-ply brands in the drying process on a per sheet basis. For every tree used, three new ones are planted - one through our suppliers and two more through our partnership with the Arbor Day Foundation.